Sierra Landscape Management
Video / Print / Social Media
I was tasked with a wide array of duties for Sierra, including:
- Producing highlight videos of Sierra's landscaping projects
- Design and produce printed material, such as photo albums, ads, postcards, and brochures
- Create social media content for educating potential clients about the benefits of allowing Sierra to renovate their property.
- Weekly blog posts and daily social media posts featured stunning photos of past projects and ideas of what to expect with Sierra's high-end yard work.
Depending on the complexity of a job, the crew may be together or divided up to take care of another job. I would drive to each location and capture footage to highlight progress, interview clients, or follow the company owner around a completed job while he explained what was done to improve the location. Using a combination of wired, wireless, and shotgun mics for audio, a DSLR, GoPro, and a drone for video and stills, and my in-house voice-over set-up to record voice-over, I would edit finished pieces that are entertaining and informative.
Bringing a solid print background to the table, it was a breeze to put together a buyer's guide, photo book, advertisements, and postcard.
The photo book is a take-along to show prospective clients a portfolio of work that Sierra had done over the years along with tidbits of information peppered throughout the book. Several rounds of back-and-forth to hone in on the best photos and best layout were par for the course, but the book came out great.