Dr. Greg Has Your Back

After receiving several adjustments from Dr. Martin, he expressed to me a frustration with his inability to update his old website. He had just moved to a new location and was unable to contact the previous web designer to make updates.

The site was a very basic, one-page design with a photo and an introductory offer CTA (call-to-action). His logo did not exude a high-end feeling.

We started off with a new logo design. Dr. Martin opted for the design with a clean look that incorporated his name in a font that could be described as gentle strength. It included a simplified representation of a spine comprised of eight circles. Without reading the word "Chiropractic" in his logo, you'll have a good idea of what he does.

A gentle blue was chosen to accompany the logo to suggest care. This was incorporated into his new business cards and new website.

The new website incorporated the new logo, more information about chiropractic care, along with real-world reviews from his patients on most of the pages. As a heavy user of Instagram, his homepage contains a feed of his latest posts.

But the main upgrade is the ability for clients to book appointments online for either of Dr. Martin's locations. Utilizing an embedded Calendly calendar, clients can set up appointments for the coming months without having to make a phone call. Dr. Martin is alerted on his personal calendar as well as through an email.

A QR code was created and placed on Dr. Martin's door so that clients who stop by and miss him while out of office can use their phone to immediately book an appointment.